Marketing Automation Specialist (HubSpot)

Background

The Financial Services Information Sharing and Analysis Center (FS-ISAC) is a non-profit entity that advances cybersecurity and resilience in the global financial system, protecting financial institutions and the people they serve. FS-ISAC is headquartered in the United States with regional offices in the United Kingdom, Netherlands, Australia, and Singapore. For more information, visit our website www.fsisac.com

Position Summary:

We seek a talented HubSpot Specialist with expertise in Salesforce API integration and preferably Pardot knowledge to join our team and help optimize our marketing and CRM systems. You will play a crucial role in managing and enhancing our HubSpot platform, ensuring seamless integration with Salesforce, and optimizing marketing automation processes. Your expertise will help us improve lead management, data accuracy, and overall campaign effectiveness.

Key Responsibilities:

1. HubSpot Management: Administer and optimize HubSpot CRM and marketing automation tools. Create and manage workflows, email campaigns, and lead nurturing programs. Develop and maintain dashboards and reports to track key metrics and performance.
2. Salesforce API Integration: Implement and manage API integrations between HubSpot and Salesforce to ensure smooth data flow. Troubleshoot and resolve integration issues, ensuring data consistency across platforms. Collaborate with development teams to customize and enhance integration functionalities.
3. Marketing Automation and Campaign Management: Design and execute marketing automation strategies to improve lead generation and conversion. Analyze campaign performance and adjust strategies based on data insights. Implement and manage Pardot integration, if applicable, to enhance marketing efforts.
4. Collaboration and Support: Work closely with sales, marketing, and IT teams to align strategies and achieve business goals. Provide training and support to team members on HubSpot and Salesforce best practices. Stay updated on industry trends and emerging technologies to recommend improvements.
5. Other related duties as needed.

Qualifications:

• Bachelor’s degree in marketing, Business, Information Technology, or a related field; or equivalent certifications.
• 2-6 years of proven experience managing HubSpot CRM and marketing automation platforms.
• Strong experience with Salesforce API integrations and data management. Familiarity with Pardot is highly preferred.
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Strong problem-solving skills and attention to detail.
• Effective communication and collaboration skills.
• Preferred Skills: HubSpot certification(s), Salesforce certification(s), or experience with Salesforce development. Experience with additional marketing automation tools or platforms.

Work Environment

This position can be Hybrid (2 days from Reston, VA HQ). Regardless of work location, the position requires a professional work environment and the candidate must be able to meet the physical demands of the professional environment. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. FS-ISAC has reviewed this position description to ensure that essential functions and basic duties have been included. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.